Traction Gap Partners

Optimize your website for engagement and conversion

Finn AI analyzes your site against peer-reviewed research and 30+ documented case studies — then tells you exactly what to fix.

Meet Finn

The AI assistant inside every TGP application

Finn is that AI assistant inside the Traction Gap Partners Market Engineering Virtual Studio applications. He is trained on TGP's proprietary, multi-year market research across hundreds of B2B, B2C, B2B2C, and eCommerce websites — a body of work that isolates the structural patterns, content sequencing, and conversion mechanics that separate top-performing sites from the rest. Finn applies that evidence base to your live website to produce an objective, defensible score.

Trained on TGP market research

Built on TGP's cross-industry analysis of hundreds of B2B, B2C, B2B2C, and eCommerce sites — distilling the format, structure, and content patterns that consistently drive engagement and conversion.

Powered by Google Gemini

Under the hood, Finn uses Google's Gemini reasoning model to read your site and produce structured, defensible recommendations.

Grounded in research

Every score and recommendation is mapped to peer-reviewed UX research and documented case studies that generated higher levels of engagement and conversion rates.

How it works. You give Finn a URL and your business model. Firecrawl captures the live page content, then Finn (running on Gemini) evaluates it against the nine TGP website pillars and the Four Questions every homepage must answer. Finn reasons over the static page only — it does not execute forms, scripts, or runtime performance — so recommendations focus on observable structure, content, and positioning, with manual-QA caveats where appropriate.